When often asked who is our favourite graphic designer of all time, it's hard not to automatically blurt out any one of the established greats; Saul Bass, Alan Fletcher, Peter Saville, David Carson, Wim Crouwel and so on. Not that we're disputing their tremendous talent and contribution to modern visual communication, but perhaps these names have been (subconciously) drilled into our impressionable heads during the four year stint at art school?Dazed & Confused
was one of the style titles we thrived on as students but it was in 2002 when we really took notice of the magazine's art direction. It was Peter Stitson
who spearheaded this facelift, changing the face of editorial design and setting Dazed apart from a new generation of lifestyle publications emerging at the time.
Peter's use of playful typefaces and modern grid layouts moved Dazed away from it's 90s D.I.Y. zine aesthetic, which had become a pastiche of itself and was no longer relevant to Dazed's readership. The san serif bubble font used as an oversized header gave features an approachable quality, came as a breath of fresh air. Titles displayed on the vertical edges of news pages became a regular feature, and allowed more room for text and imagery. It was exactly what editorial design should be; clean, considered, letting the content speak for itself.
Peter remained as Art Director at Dazed & Confused until 2007 where he supervised and influenced the magazine's creative direction. He has also worked with a variety of clients including The Outnet / Net-A-Porter, Nike, Penguin Books, Cannon and Rankin. Peter currently works from his own studio and is the creative director and a partner for the online shop 3939shop.com
where he also curates a gallery. Peter Stitson
, we salute you!Images courtesy of Peter Stitson
17:02 - 28/01/12
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