Kara Small Backpack - £340   99x99 by Luke Stephenson - £30
Rob Brandt Crushed Glass Set - £34   Acne Studios Adriana Trainers - £300
Merchant Archive Large Pineapple - £285   Whistles Adrianne Silk Bermuda Short - £125
Weekday Lunne Trenchcoat - £135   Filippa K Blue Blouse - £85

'Et Voila', Joe Cruz & YCN bring the magic

'Your pockets are so boring' could be a new sentence we might all get familiar with, thanks to the latest emerging talent showcased by YCN, Joe Cruz. Soon after graduating from Norwich University of the Arts in 2010, he has been featured in the likes of It's Nice That and BMI voyager magazine and worked for clients such as Mary Portas at House of Fraser and Collect London.

Inspired by all things magical, his latest work comes in the form of 100% silk pocket squares, designed and made in England. Injecting a modern twist into classical magic, the illustrated silk accessories come in vibrant colours with eccentric subjects like a dove or a rabbit, they might just leave you levitating. The pocket squares are designed to be adaptable to any environment and are unisex, allowing fluidity between genders/pockets.

When speaking to Joe Cruz about his work he said:

"It's inspired by social and political issues such as the clear, bold statements in the political posters of the past e.g. Paris 68."

And it clearly shows in his work, as he explores and admires simplicity following the 'less is more' approach and searches for the exceptional ways of making an instant impact on the viewer. He uses a mixture of strong colours, mark making and photo juxtaposition, favouring artists like Henri Matisse, Alexander Rodchenko and Max Beckmann as influences.

We will surely see and hear more from Joe Cruz as he recently joined Puck collective to work on an exciting project with them while he is also preparing for shows and exhibitions during the Christmas period.

Joe Cruz's pocket squares are available in 4 designs, each as a limited edition of 10, and are available to purchase online or at the YCN Shop.

Words by Ersin Sinay
19:04 - 17/11/12