is known for it's indie-boutique-womenswear, but with forays into menswear and recently completing their first pre spring/fall collections, it may be a sign that it's founders Geoffrey J. Finch and Ashe Peacock, are bright young things destined for success. Geoffrey and Ashe started Antipodium in Shoreditch, London in 2003, back then it was a retail store, PR company and wholesale agency dedicated to Australian and New Zealand fashion labels. Noticing a gap in their showroom for design-led wardrobe staples, the pair started making a few of their own pieces, and launched a capsule collection at London Fashion Week in September 2006.
Fusing elements of the designers' Queensland roots with easy-to-wear silhouettes and colours, Antipodium consistently produces smart casual pieces for twenty-somethings (and above) who want more than your usual high street fare. Geoffrey's laid back, 'tongue-in-chic' approach to clothes is what makes Antipodium's quirky aesthetic so relevant.
We caught up with the lovely bespectacled Geoffrey J. Finch to discuss his SS12 'Interiors' collection,
So can you talk us through the collection, what was your starting point?
I guess the starting point was Woody Allen's 1970 drama 'Interiors', which is all about family drama and that got me thinking about the dark and the beautiful side of the familiar. And I guess walking through London Fields, you know how all those terrace houses back into London Fields. I love how they are all so beautiful but all slightly off and I was just thinking about what's happening in each one of them, yeah, a good family drama.
How did the use of florals come in?
They're sort of a little bit wallpaper-ey in a way, and also we have the daffodil which are so beautiful this year so why not use them? This spring daffodils are amazing. If you look closely, daffodils are all sort of cut up and they're sort of touching each other up as well. So sort of flirty daffodils! And then we have our animal print. And of course our Ian Huntley collaboration. He did our patch work using Liberty art fabrics.
Tell us more about the collaboration
Ian Huntley is a Canadian who studied graphic design, modelled in New York with his twin brother and then came to London and he is just really cool!
Any favourite pieces from the collection?
My favourite piece is our pink organza dress with the Swarovski's. I just love it because of the washed organza and the smashed crystal.
How would you describe the Antipodium woman?
She's a woman who can get herself in and out of all sorts of mischief. She's an individual with a quick wit, capricious nature and a nonchalant approach. Antipodium Pre Spring and Spring/Summer 2012 is available in Harvey Nichols, Liberty of London, Asos.com, Lane Crawford and Barneys.
18:03 - 05/01/12
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